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As the most quickly improving place to live and work in the UK, Birmingham attracts more people moving from London than any other city and is also at the centre of one of the largest Business, Professional & Financial Services clusters in Europe. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose-built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers. 

Birmingham has undergone significant regeneration over the past couple of decades, with ambitious projects transforming the city centre. The planned HS2 high speed rail network is driving further change, providing Birmingham with an exciting future. Woven throughout these regeneration projects is the changing shape of Birminghams residential housing, which is developing to meet the needs of contemporary residents in this bustling, world-class city. 

With a growing population of young professionals and a significant amount of job opportunities, Birmingham is also seeing a boom in the citys build-to-rent sector. The city is home to four universities with exceptional retention rates, which continues to increase rental demand. 

HIGH SPECIFICATION APARTMENTS LOCATED IN BIRMINGHAMS MOST DESIRABLE RESIDENTIAL DISTRICT 

AN INTRODUCTION TO FIFTYSIXTY, JEWELLERY QUARTER 

FiftySixty consists of just 44, one and two bedroom apartments located in the Jewellery Quarter, Birminghams most sought after residential district just a stones throw from the vibrant St Pauls Square. 

The developer has been meticulous with every aspect of the development to ensure each apartment offers 20% increased net usable space, increased ceilings heights with floor to ceiling windows and Juliet balconies looking out across the city centre or landscaped courtyard gardens. 

Every design decision has been made with future residents of the utmost priority, ensuring the apartments are future proofed and set a new standard of living not just for today, but for whatever surprises and transformations that might be on the horizon. 

FiftySixty will benefit from an enviable and superior specification inside and out. The kitchens in each apartment will have German engineered matt handless kitchens with reconstituted stone worktops with stylish tiles. The clever J-Pull design makes handle less doors easy to open and close, ensuring a clean run of units with a simple style that will always be on trend. 

The Bathrooms enjoy smooth floating joinery that are emphasised by brushed chrome tapware, while additional inclusions such as feature mirrors and beautiful shower bath suites are appointed for both their quality and sophistication. 

FiftySixty, JQ offers unrivalled investment potential for long term capital growth and above average yields. 

UNDERLINED BY A FOUNDATION OF QUALITY THE FIT OUT WILL BE ACCENTUATED BY A SUITE OF TACTILE PREMIUM FEATURES THAT INVITE A SENSE OF EFFORTLESS ELEGANCE 

ECONOMIC SUCCESS 

& INTERNATIONAL APPEAL 

A reputation as a city of economic opportunity has led Birminghams economic boom and as a result the UKs second city

is one of the countrys biggest financial and commercial centres. Many businesses are becoming increasingly aware of Birminghams potential. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers. 

One result of this is an exciting start-up scene. According to Start-ups, Birmingham has more new start-ups and active businesses than any city other than London. Creative businesses, digital agencies and tech start-ups are focused around Silicon Canal, which is home to some 210 tech companies. Overall, Birmingham is home to a staggering 6,000 tech firms, employing 38,300 people 

Chinese investment in Birmingham has been particularly notable in recent years as well. It was reported in late 2018 to have secured more Chinese investment projects than any other UK regional city, with 23 investments safeguarding more than 1,400 jobs. Meanwhile, in 2019, Birmingham was highlighted as beginning to eclipse both Sydney and New York in terms of its attractiveness to Chinese investors. 

THE RACE TO HOUSE BIRMINGHAMS GROWING POPULATION 

Birmingham has enjoyed sustained year on year rapid population growth in recent years, which has put pressure on its housing resources. In addition, the citys population is expected to boom by a further 150,000 people over the next 16 years, deepening the problem of housing supply not being able to keep up with demand. 

The shortage is in part due to the shifting tenancy status of UK residents, with levels of property ownership significantly dropping

in recent years. In the West Midlands, 70.5% of the population owned their own home in 2005, compared with just 55.3% today, according to the Resolution Foundation. As ownership has dropped, the proportion of households renting privately across the region has grown, from 5% to 20%. 

Council figures project that some 80,000 new homes are needed in Birmingham by 2031. However, the National Housing Federation reports that construction in the West Midlands has fallen short of requirements to the tune of 45,000 homes in the last five years. Within Birmingham, the deficit of homes over that time period stands at 18,000 units. 

The shortage in supply, is fuelling demand and rising prices in Birmingham make the city an exciting prospect for property investors, with domestic and international buyers alike turning to Birmingham to bolster their portfolios with healthy yielding investment properties. 

Price range:

Apartments starting from £235,500

Payment Plan:

£5000 reservation fee (takes the unit off the market)

25% DEPOSIT minus reservation fee

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